First Watch is one of the most recognized breakfast, brunch, and lunch restaurant brands across the United States. With over 470 locations in more than 29 states, it is a favorite destination for those seeking fresh, high-quality, made-to-order meals. For ambitious entrepreneurs, it is the key to entering a well-loved, fast-growing segment of the food industry. So how can you become part of this incredible world of daytime dining?
Owning a First Watch franchise involves more than just serving pancakes and omelets. It means access to a proven business model, comprehensive training programs, and ongoing support. Whether you’re an experienced restaurateur or a first-time business owner, First Watch provides franchisees with the tools and guidance needed to succeed.
However, this opportunity comes with responsibilities. You’ll need to meet specific financial requirements, follow operational standards, and invest considerable time and money. This guide will make the process easier for you, covering everything from costs and qualifications to the benefits and challenges of owning a First Watch franchise. With this information, you can decide if joining this iconic daytime dining brand aligns with your goals and take the first step toward realizing your dream.
First Watch is a well-respected and rapidly growing restaurant brand, making it easier to attract customers. Here are a few reasons why owning a First Watch franchise is a smart move:
Strong Brand Recognition: First Watch is synonymous with quality daytime dining, so customers trust the name.
Proven Business Model: First Watch offers a reliable system that simplifies operations for franchisees.
Comprehensive Support: Franchisees benefit from training, marketing, and ongoing business support.
Growing Brunch Market: The popularity of breakfast and brunch dining continues to rise, creating more opportunities for growth.
Fresh, Unique Menu: First Watch specializes in fresh, wholesome meals, catering to the demand for healthier dining options.
How Much Does It Cost
Starting a franchise of First Watch requires a significant financial investment. Here’s what you need to know:
Franchise Fee: The initial fee to use the First Watch name is typically $40,000.
Total Investment: Opening a First Watch location can cost between $681,000 and $1.1 million. This includes:
Construction and design of the restaurant
Purchasing kitchen equipment and furniture
Initial inventory of food and supplies
Net Worth Requirement: Franchisees must demonstrate a minimum net worth of $500,000.
Liquid Capital Requirement: You’ll need at least $200,000 in liquid assets.
Ongoing Fees: First Watch charges a royalty fee of 4% of gross sales and an additional 2% for marketing contributions.
Owning a First Watch franchise is a fantastic opportunity to join a highly regarded brand in the daytime dining industry. With a proven business model, strong brand reputation, and comprehensive support, franchisees are well-positioned for success. While the financial and operational demands are significant, the rewards of running a First Watch location—both personally and professionally—make it a worthwhile investment.
If you’re passionate about quality food, excellent customer service, and building a thriving business, a First Watch franchise could be the perfect fit. With careful planning, dedication, and the support of a trusted brand, you can achieve your dream of owning a successful restaurant.
FAQs
The investment ranges from $681,000 to $1.1 million, including a $40,000 franchise fee. Franchisees need a net worth of $500,000 and $200,000 in liquid assets.
They provide training, marketing assistance, site selection help, and ongoing operational guidance.
Not mandatory, but preferred. Strong business skills and brand commitment are essential. Training is provided.
Franchisees pay a 4% royalty fee on gross sales and a 2% marketing contribution to support brand promotion and advertising.
The timeline varies but typically takes 12–18 months, including application approval, site selection, construction, and training.
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